Privacy Policy

Who we are

MyAgenix (“we”, “us”, “our”) is the controller of your personal data and currently operates as a sole trader. We will add our registered company details and ICO data-protection registration number here once those are in place. You can reach us at myagenix@outlook.com.

This website

These public pages are informational: there are no forms here and we do not run a waitlist. You give us an email address only when you choose to create an account and start a consultation. Our hosting provider keeps standard technical logs (such as IP address and request data) to keep the site secure and running. For the optional cookies we use only with your consent, see “Cookies and affiliate tracking” below.

The consultation

Generating your personalised routine involves processing the information you provide — three photos showing your skin’s appearance and your answers about your goals and preferences. We use this only to produce your guidance. The photo analysis is carried out for us by Anthropic’s Claude AI under our agreement with Anthropic. It is cosmetic guidance, not a medical assessment.

Before the camera opens we show you exactly what we will capture, what it is used for, where it is stored and that you can delete it — and we record your agreement. If you don’t agree, no photo is taken and the consultation does not start. Your photos may be treated as special-category data; we process them only with that explicit consent and use them solely for your consultation, never to diagnose or make decisions about any medical condition. You can delete your photos at any time — closing your account removes them immediately, or email us and we’ll remove them for you.

When you scan a product’s barcode with your camera, the video is read on your device to find the barcode number — no photo or video is uploaded or stored for barcode scanning. (Photographing an ingredients list is a separate, optional step you choose.)

Our legal bases

We rely on legitimate interests to keep the site secure and working; your consent for optional affiliate cookies and for your consultation photos; performance of a contract to provide your consultation, routine and product guidance; and legitimate interests to respond to messages you send us.

Where your data is stored

Your consultation data is stored securely in the European Union (our database is hosted in London). It is scoped to your account so only you can access it. During analysis, your photos are processed by our AI provider, Anthropic, whose servers may be outside the UK/EU, including in the United States. Where a provider processes data outside the UK/EU, we rely on appropriate safeguards — for Anthropic, the EU Standard Contractual Clauses and the UK International Data Transfer Addendum incorporated in its data-processing agreement.

Who we share data with

We do not sell your personal data. We share it only with service providers who help us run MyAgenix, under appropriate agreements:

• Vercel — website hosting and infrastructure.
• Supabase — secure database storage (EU / London).
• Resend — sending service emails such as sign-in links.
• Anthropic — the AI service (Claude) that analyses your consultation photos and product-label photos to prepare your guidance. Anthropic processes these under our agreement with it, may process data outside the UK/EU (including the United States) under the safeguards above, and does not use your data to train its models.
• Affiliate networks — Skimlinks / Sovrn (Taboola), Awin and Amazon Associates — to attribute qualifying purchases.

Cookies and affiliate tracking

Essential cookies — the ones that make the site work and keep you signed in — are always on and are not part of the optional-cookie choice below.

With your consent, we enable optional cookies from our affiliate partners so that affiliate links work and we can understand engagement. The partners we work with, or are joining, include Skimlinks / Sovrn (Taboola), Awin, and Amazon Associates. We will extend this list as we add partners.

These partners work in two ways. Some run a small script on our site — this loads only after you accept optional cookies (for example, Skimlinks). Others work through tracked outbound links, where the partner or retailer sets a cookie when you click through to buy.

Affiliate links may earn us a commission. This never influences which products we recommend to you — see our Affiliate Disclosure.

You choose when you first visit, via the cookie banner, and you can change your choice at any time:

How long we keep it

• Account and consultation data — while your account is active; deleted within 30 days of you closing your account or asking us to delete it.
• Your consultation photos — kept while your account is active so your consultation history and progress views keep working; deleted within 30 days when you close your account or ask us to remove them.
• Website logs — kept for a short period for security and aggregate reporting.

Your rights and control

Under UK and EU data-protection law you can access your data; have it corrected or erased; restrict or object to its processing; ask for portability; and withdraw consent at any time. To make a request, or if you have any questions, contact us at myagenix@outlook.com. You also have the right to complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk.

Children

MyAgenix is intended for adults aged 18 and over. It is not directed at children, and we do not knowingly collect data from anyone under 18.

Changes to this policy

We may update this policy from time to time. We will post the updated version here and change the “last updated” date above.