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Plain-language answers to the questions we get asked most, graded by what the research actually shows. Written by people, checked against the evidence, no products pushed.

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Everything here is cosmetic guidance to help you choose products. It is not medical advice, and it does not diagnose or treat anything. If something on your skin worries you, see a pharmacist or GP. How we grade evidence · The skincare app

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Three photos, a few questions, and a routine chosen for your skin.